Replaying user sessions sheds light on how visitors navigate and interact with your website.
Heatmaps highlight user engagement and interest on web pages This feature captures users’ eye movements and clicks on your website information that can identify top-performing or weaker elements on pages to steer your optimization strategy. These tools collect large amounts of raw data, so remember to set filters and focus on specific data sets to avoid missing key insights related to your goals. You can set up a system for tracking conversion rates with the help of the following tools: So if your landing page had 16,982 visitors and of those, 3,604 took a desired action, then your conversion rate is 21.22%. To determine a conversion rate, divide the number of goals achieved in a given time frame by the total number of visitors to your website, then multiply that number by 100.Ĭonversion rate = (Conversions or goals achieved / Total visitors) * 100 It’s a matter of having clearly established business goals, and being able to translate those into quantifiable website metrics. Which means: to calculate a conversion rate, you need to know what you’re trying to measure. This is a broad term that could refer to anything from newsletter signups, buying a product or service, downloading an e-book, completing a form, and so on.īasically, a conversion occurs when a website visitor completes a desired action. Before discussing the formula, let’s define what we mean when we say conversion.